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Sauna Day is an event that opens the doors to private saunas for everyone to enjoy. Finland is full of saunas that are often empty and seldom seen by most. What if we did something about this for just one day and invited everyone over for a sauna?

The event originated from Helsinki, where the first Helsinki Sauna Day was held on March 12, 2016. More than 50 saunas, including home saunas, beach saunas, hotels, tents, trailer saunas, public saunas, company saunas and even a sauna simulator, took part in the event. More than 2,000 people visited the saunas, and the event got a lot of media attention around the world. Helsinki Sauna Day, which quickly gained great popularity, has been organized twice after that: on October 29, 2016 and March 11,.2017. Next Helsinki Sauna Day will be on March 10, 2018.

Although the Helsinki Sauna Day is primarily a Helsinki-based event, people have taken part in it also in Germany, California and Malaysia. So it is no wonder that other cities have become interested in organizing their own event. We started expanding the concept elsewhere and made a service where we can also make other events with their own content and visual identity.

If you are interested in organizing your own Sauna Day event in your area, contact us! We can provide you with web pages, advice on organizing the event and a visual identity fitting to your region.

Jaakko Blomberg

jaakko@helsinkiurbanart.com

+358 44 5478354